NATS REWIND Part 3: What’s on That Sticker?

By Holly Silvers | hollys@modelaircraft.org  
As seen in the April 2026 issue of Model Aviation.

The Nats has been around for decades, and one of the easiest ways to see how the event has evolved over time is by looking at its logos. Each one reflects not only the design aesthetics of its era but also shows how the Nats were promoted and presented to the modeling community at that point in history. Changes in typography, layout, and imagery often mirrored broader shifts in both the hobby and the ways the events were advertised. 

In the early years, when advertising consisted mainly of club newsletters, hobby magazines, and word of mouth, Nats logos were simple and practical. They were created to clearly identify the event rather than to establish a recognizable brand. During the years when the Nats were hosted by the U.S. Navy on its naval bases, the logos often took on a more formal look, influenced by military aviation and the setting in which the contests were held.  

As AMA took over the event, the logos began to evolve along with the competition itself. Designs became more recognizable and consistent as advertising expanded beyond print to include programs, signage, merchandise, and, later, digital media. Today’s Nats logos are designed with a wide range of uses in mind, from websites and email campaigns to social media and event apparel. Looking through the logos shown here offers a quick visual history of the Nats—and hopefully gets you excited to attend this year’s Nats competition.

The logo for the 50th Nats, held at various locations around central Ohio, featured the state of Ohio and a simple, patriotic color scheme.
50th patch
(Above, top and bottom): 2008.05.147 and 2005.21.08—The logo for the 50th Nats, held at various locations around Central Ohio, featured the state of Ohio and a simple, patriotic color scheme.
The Nats logo doesn’t often feature an animal, but it did for the 1978 Nats, which was held in Lake Charles, La., where it’s not uncommon to come across an alligator.
The Nats logo doesn’t often feature an animal, but it did for the 1978 Nats, which was held in Lake Charles, La., where it’s not uncommon to come across an alligator.
(Above, top and bottom) The Nats logo doesn’t often feature an animal, but it did for the 1978 Nats, which was held in Lake Charles, La., where it’s not uncommon to come across an alligator.
You could walk around the flying field in style with this belt buckle from the 1979 Nats. The event was held in Lincoln, Neb., that year, hence the smiling ear of corn!
You could walk around the flying field in style with this belt buckle from the 1979 Nats. The event was held in Lincoln, Neb., that year, hence the smiling ear of corn!
The 1985 Nats logo featured a unique font on an all-black background, which really made the red airplane pop.
The 1985 Nats logo featured a unique font on an all-black background, which really made the red airplane pop.
As the Internet gained momentum at the turn of the century, its influence began to show up in Nats branding, including in the 1999 logo, which features an Earth graphic reminiscent of how the World Wide Web was commonly visualized at the time.
As the Internet gained momentum at the turn of the century, its influence began to show up in Nats branding, including in the 1999 logo, which features an Earth graphic reminiscent of how the World Wide Web was commonly visualized at the time.
(Above and below) For the 2001 Nats logo, AMA returned to a classic look and brought back the tried-and-true patriotic color scheme that recalls the days of when the Nats were hosted by the U.S. Navy.
For the 2001 Nats logo, AMA returned to a classic look and brought back the tried-and-true patriotic color scheme that recalls the days of when the Nats were hosted by the U.S. Navy.
85th Nats logo 2011
This more modern Nats logo from 2013 featured bright colors and a cleverly placed airplane that would hopefully catch your eye as you’re scrolling on social media.
This more modern Nats logo from 2013 featured bright colors and a cleverly placed airplane that would hopefully catch your eye as you’re scrolling on social media.

SOURCES: 

2008.05.155, 2006.02.02, 2006.05.147, 2004.41.48, 2011.05.10, 2008.05.147, 2005.21.08, 2005.02.39, 2009.05.34, & 2013.05.03 

National Model Aviation Museum, Muncie, Ind.

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