You may have seen Amica Mutual Insurance Company’s recent commercial on television that portrayed a small model aircraft flying into a car. The commercial raised concerns among our members and prompted many to contact the insurance carrier expressing their objections. AMA also sent the company a letter on behalf of our 175,000 members.
Amica reached out to AMA indicating that the company recognized that the commercial may not have portrayed model aviation in the best possible light. Amica has elected to pull the commercial off the air for reediting and expect to bring it back sometime in late April.
It is nice to see that a large corporation would react in such a positive manner when faced with situations like this. AMA applauds Amica for being receptive to our concerns and thanks it for taking this action.
Dave Mathewson
AMA Executive Director